OUR

COMPANY

South Africa's No.1 Appliance Brand, since 1905

Manufacturing appliances that meet real needs.

For 116 years, Defy has been pioneering a brighter future for all South Africans by producing innovative domestic appliances. From the very first automatic washing machine in 1962, Defy's dedication to innovation has made the brand a staple in South African homes and beyond.

Taking Defy Global

Pioneering innovation across borders

With a strong, pre-existing relationship that started in 1998, Defy proudly became part of Arçelik in 2011.

Arçelik is a leading Turkish home appliance company belonging to the Koc Group, - the largest conglomerate in Turkey and the only Turkish company on the Fortune Global 500 List.

The investments Arçelik made into Defy’s operations, and the support from the Koc Group helped to extend the brand footprint, making Defy the leading manufacturer of domestic appliances in Africa

30 Million Appliances Sold

A household name across Africa

To date, Defy has sold close to 30 Million appliances, bringing joy and cutting edge innovation to millions of consumers in Africa and abroad. Support from both global partners and loyal customers allows us to continue to pioneer a better, brighter future for all.

Investing in customer happiness makes believing in a better reality

Service Centres

Customer Reviews:

I AM TOTALLY BLOWN AWAY BY THE OUTSTANDING SERVICE I HAVE JUST RECEIVED! THANK YOU!

- Maureen O'Dea Vesler

Customer Reviews:

GODFREY WAS ABLE TO ASSIST ME WITH THE ISSUE & I AM GLAD THE MATTER WAS RESOLVED QUICKLY & EFFICIENTLY!

- Boris Ciric

Customer Reviews:

THIS OVEN IS AMAZING, EXACTLY WHAT I WANTED, AND NOW I'M BACK TO BAKING

- Nondalo

Customer Reviews:

DEFY SENT A TECHNICIAN TO MY HOUSE THE NEXT DAY AND THE PROBLEM WAS SOLVED. THE WASHING MACHINE IS THE BEST BUY EVER. THANK YOU DEFY!

- Adriaan B

Innovation

Pioneering Our Future

Cutting-edge innovation keeps Defy moving forward. By perfecting technology in every appliance category, we have solidified our position as South Africa's No.1 Appliance brand


Keeping your produce fresh & nutritious for longer

NatureLight™️ Technology uses a smart 3 colour light technology that mimics the sun’s natural photosynthesis cycle inside the fridge’s crisper drawer to preserve the vitamins found in your fruitsand vegetables.

Find Out More

Keeping your clothes extra clean with a gentle

SteamCure™ Technology introduces steam at the beginning and end of the washing cycle to effectively lift dirt for better cleaning and softens creases for easy ironing. This technology ensures your clothes are sanitised and kept inperfect condition.

Find Out More

Giving your dishes a holistic, hygienic clean

With a specialised elliptical three-spray arm and specially designed nozzles, CornerWash™ Technology is designed to reach every corner of your dishwasher. This technology promises a thorough clean with every cycle.

Find Out More

Time-saving, delicious mealsevery time

Thermofan+™ Technology boasts a redesigned fan with an improved venting system that creates efficient heat circulation. The result? A time-saving cooking experience that produces succulent meals cooked to perfection.

Find Out More

Powering homes with the most affordable, versatile, and renewable technology

New Solar Hybrid Range connects directly to solar panels and the electrical grid working off solar during daytime and running off-grid when there is no sunshine. Having daytime stable energy, powered by the sun, will reduce energy consumption and the carbon footprint of coal-supplied electricity. With Defy’s Hybrid solution, affordable energy has never been this accessible.

Find Out More

Sustainability

Partnerships

Defy recognises the need to support future leaders in pioneering their own successful futures.

Defy has partnered with three cooking schools across South Africa, giving them the tools and appliances they need to grow and forge a fruitful future in the cooking industry:

The Franschhoek Hospitality Academy

Everyone, no matter their background, deserves a chance to pioneer a better future for themselves. The Franschhoek Hospitality Academy does just that, by providing underprivileged youth in Franschhoek opportunities to grow in the Hospitality and Tourism industry through their educational programs. Defy has come on board to support these students by providing them with a top-class learning kitchen, as well as monthly financial support to ensure life-long success for the Academy.

Find Out More

The Jackie Cameron School of Food & Wine

The Jackie Cameron School of Food & Wine offers an intensive, internationally recognised chefs course that guarantees job placement. Defy has committed world-class appliances to help these young chefs develop their skills and grow into South Africa’s next best chefs.

Find Out More

The Eat Out Food School

Defy has partnered with the Eat Out Food School, a fully-funded 12 month Learnership, to support the development of young, aspirational chefs. To aid their journey, Defy sponsored a fully-kitted training kitchen, which is made up of six mobile stations and a variety of small to large appliances.

Find Out More