Innovation
Pioneering Our Future
Cutting-edge innovation keeps Defy moving forward. By perfecting technology in every appliance category, we have solidified our position as South Africa's No.1 Appliance brand
OUR
COMPANY
Investing in customer happiness makes believing in a better reality
Service CentresCustomer Reviews:
I AM TOTALLY BLOWN AWAY BY THE OUTSTANDING SERVICE I HAVE JUST RECEIVED! THANK YOU!
- Maureen O'Dea Vesler
Customer Reviews:
GODFREY WAS ABLE TO ASSIST ME WITH THE ISSUE & I AM GLAD THE MATTER WAS RESOLVED QUICKLY & EFFICIENTLY!
- Boris Ciric
Customer Reviews:
THIS OVEN IS AMAZING, EXACTLY WHAT I WANTED, AND NOW I'M BACK TO BAKING
- Nondalo
Customer Reviews:
DEFY SENT A TECHNICIAN TO MY HOUSE THE NEXT DAY AND THE PROBLEM WAS SOLVED. THE WASHING MACHINE IS THE BEST BUY EVER. THANK YOU DEFY!
- Adriaan B
Keeping your produce fresh & nutritious for longer
NatureLight™️ Technology uses a smart 3 colour light technology that mimics the sun’s natural photosynthesis cycle inside the fridge’s crisper drawer to preserve the vitamins found in your fruitsand vegetables.
Keeping your clothes extra clean with a gentle
SteamCure™ Technology introduces steam at the beginning and end of the washing cycle to effectively lift dirt for better cleaning and softens creases for easy ironing. This technology ensures your clothes are sanitised and kept inperfect condition.
Giving your dishes a holistic, hygienic clean
With a specialised elliptical three-spray arm and specially designed nozzles, CornerWash™ Technology is designed to reach every corner of your dishwasher. This technology promises a thorough clean with every cycle.
Time-saving, delicious mealsevery time
Thermofan+™ Technology boasts a redesigned fan with an improved venting system that creates efficient heat circulation. The result? A time-saving cooking experience that produces succulent meals cooked to perfection.
Powering homes with the most affordable, versatile, and renewable technology
New Solar Hybrid Range connects directly to solar panels and the electrical grid working off solar during daytime and running off-grid when there is no sunshine. Having daytime stable energy, powered by the sun, will reduce energy consumption and the carbon footprint of coal-supplied electricity. With Defy’s Hybrid solution, affordable energy has never been this accessible.
Sustainability
Partnerships
Defy recognises the need to support future leaders in pioneering their own successful futures.
Defy has partnered with three cooking schools across South Africa, giving them the tools and appliances they need to grow and forge a fruitful future in the cooking industry:
The Franschhoek Hospitality Academy
Everyone, no matter their background, deserves a chance to pioneer a better future for themselves. The Franschhoek Hospitality Academy does just that, by providing underprivileged youth in Franschhoek opportunities to grow in the Hospitality and Tourism industry through their educational programs. Defy has come on board to support these students by providing them with a top-class learning kitchen, as well as monthly financial support to ensure life-long success for the Academy.
The Jackie Cameron School of Food & Wine
The Jackie Cameron School of Food & Wine offers an intensive, internationally recognised chefs course that guarantees job placement. Defy has committed world-class appliances to help these young chefs develop their skills and grow into South Africa’s next best chefs.
The Eat Out Food School
Defy has partnered with the Eat Out Food School, a fully-funded 12 month Learnership, to support the development of young, aspirational chefs. To aid their journey, Defy sponsored a fully-kitted training kitchen, which is made up of six mobile stations and a variety of small to large appliances.
